Tagline explaining app (5-10 words)
This is the description on the overview page under the media carousel (video, images, docs). Keep this informative but short and sweet. You want to give the customer a deeper understanding of your application and the value it provides.
Features and Benefits
This benefit will appear on the Overview page.
A benefit should answer WHY a client should utilize your product and how they will benefit from it. This is not necessarily a feature of your product. Everyone should be excited to learn more about your product after reviewing the benefits.
Keep it short.
You do not want a lot of copy for each benefit — people will move on if there are too many words!
